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For some search engine engines, such as Google, descriptions have no impact on search rankings. Google typically ignores the description when deciding both whether your page appears in the search results and how high it ranks. Yahoo! seems to give text found in descriptions some weight, but far less than for text found in the software body.

As discussed previously, marketing snippets are very important in driving referrals to your page. Yahoo! frequently excerpts description occurrences of keywords for its snippets. Google has used descriptions in its snippets at times in the past, but seems to do so infrequently at the moment. Snippet algorithms change local regularly.