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The more traffic pages that exist on the Web containing a keyword, the more important page factors become in the search result ranking. It makes sense, if you think about it. If your Search engine optimization campaign is targeting a search term that very few sites use (such as a new brand name for your product line), optimizing your content and getting your pages indexed might be enough for high jobs rankings. On the cheap other hand, if you are trying to break through very popular keyword found on millions of pages you must concentrate on factors in addition to content optimization. If it sounds confusing, it might be that you need a crash course in how to "think links" web that's next.
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